Blue Note: Virtual Reality

THE CHALLENGE


One of the premier jazz clubs in the world, The Blue Note brings premier musicians to their stage to share an intimate space with their audience. The Blue Note is expanding that stage into virtual reality. Our challenge was to design Blue Note-branded VR headsets.

Our Role


Illustration
Graphic Design / Print
Buy a headset
SOLUTION:

A MODERN COMPOSITION

Traditionally, jazz posters are comprised of flat, geometric shapes. We were inspired by that history and the bold look of modern-day technology imagery and iconography. Given The Blue Note's innovative move to expand into the digital realm we created a bold trumpet illustration and a custom pattern that incorporates musical symbols and notation used in scores. We used Blue Note’s existing color scheme and expanded the palette to include a variety of blue hues to create the final design.
RESULT:

SLIDE, FLIP, SECURE AND ENJOY!

The VR headsets are now available for purchase in The Blue Note’s gift shop and online shop.